Tyres On The Drive

Brief

As the main characters in this advert are the tyres themselves, we want to give them a personality through the music, as if we’re listening to them hum on their journey! The soundtrack has to feel like an ‘epic journey’ to accompany the vision, using nothing but foot stomps, hand claps and a catchy vocal melody sang by a humming gospel choir…Simple!

Agency: Cheetham Bell / JWT