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Jacob's Crackers

The TV commercial portrays a mystery individual carefully piecing together their perfect Jacob’s Cream Cracker. As a “culinary cricket pitch” begins to take form, complete with the wicket, bat and ball, Freddie Flintoff is finally unveiled in his cricket whites as he goes to take a bite out of his tasty creation.

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Jacobs Crackers

Brief

An original composition, that has all of the hallmarks and characteristics of the well-known and much loved BBC Test Match cricket theme – Soul Limbo. The music should add to the mystery of whoever is carefully adding their toppings to create that perfect snack. Giving only a subtle hint of cricket, by the use of the Hammond organ and West Indies-style percussion. Flintoff, once revealed will be the signal for the track to burst into life.

Agency: Publicis