Alton Towers


Alton Towers use In The Hall of the Mountain Kings across their advertising and throughout the park. What we want to do is adapt this track to suit our new ads to give them a brighter more magical feel.

It would be great if the music reflected this element of surprise and magic, while obviously keeping the track’s distinctive mnemonic.

The advert follows a family as they discover CBeebies Land and the new CBeebies Land Hotel at Alton Towers. As the endline suggests, there’s a surprise around every corner as their favourite CBeebies characters appear at every turn to surprise and entertain them. The music needs to subtly adapt to each character, punctuating each surprise.